As I was browsing I found out about these heatmaps, basically a map with a color range that goes from red to blue, differencializing what is the most clicked from what's the least.
This gives a great ideas, and optimization changes. That way it is possible to know what people are missing, what seems to be the most interesting, what people are actually looking the most in your website and what do they expect from you. That way also it is possible for you to customize more your website to be more user-friendly and start cutting on what is not attractive or, make it more attractive, sometimes people might just be mislead or end up misunderstanding something.
Very nice, I will leave here some images and links to you to get more perception what I am talking about.
As you will be able to see, you can even adapt it to the population that is most querying about your service, product etc...
You will be able to notice that the most "heat" in the website on the language set its Russian. That is precious information.
